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Happy Birthday, Harry: We Have A Target

October 31st, 2009 by fred

It’s Harry’s Birthday

Harry Dresden was born on a Halloween, so we thought it would be fitting to birth a special announcement of our own: having wrapped up our “text completion” goal at the end of this month (today!), we have settled on a target date for publication–Origins, 2010 (June 23-27, 2010).

Now, we’re calling this a target date rather than a definite publication date for a reason: you can miss a target, and given our historical curse with missing stated dates, there’s a chance that’ll happen here (more on that in a moment).  That said, if we can pull it off in any conceivable way, we will at least run an instant content preorder at Origins.

What’s an Instant Content Preorder?

The instant content preorder concept, which we piloted at Endgame out in Oakland, CA (one of the best game stores in the nation), is a pretty simple one: you plunk down the money in advance for your copy of the game, and you get the PDF of the game right away, usually on CD.  There’s no extra charge for the PDF–this is simply a way to make sure that the customer gets to walk away with something tangible and immediately useful when placing a preorder.  This worked so well for Evil Hat via Endgame that we suggested it as a battle-plan for Hero Games when it turned out they wouldn’t have Hero System 6th Edition in physical form in time for GenCon this past year.  So they ran with it– and it was a smashing success, with them selling 220 (or so) copies at the show despite having only 200 CDs on hand.  At Evil Hat we really like the combination of print and PDF products, and we figure this sort of preorder makes the most of its possibilities, commercially and for our fans.

Hard Target

We’ve picked Origins because it’s one of the first conventions of the summer gaming convention season, and it’s big, and we like going to it.  Strategically, mostly that first thing; if we miss the target of having physical copies at Origins, there’s still a chance of being able to bring the physical thing to a few other game conventions later in the summer, especially if they’re conventions that Indie Press Revolution establishes a presence at, since they carry our stuff and use the same warehouse service we do.

This all brings up the question: what stands between here and the target, and why do we still consider it hard to pin down?

First off, just because we’ve completed the text doesn’t mean the text is done with the editing and revision process. We’ve got the next two months blocked out for what we call “final vetting” (both copy-editing and reading over for consistency), which may cause some members of the team to vanish from public view in fits and bursts.  That gets us to the beginning of 2010.

We’re hoping to get some additional involvement from Jim Butcher as well, but– here’s our scheduling curse in action– we’ve managed to hit this point in our process just as Jim is set to be his busiest ever, continuing his work on Dresden #12, Changes (beware spoilers), and then heading straight into some work to get an anthology of Dresden Files short stories put together.  So we’ve got to put some amorphous padding in our timeline to allow for the possibility of getting some Dresden Files RPG unique content from the man himself.  That might not happen anyway, but if it doesn’t we figure folks will still have plenty of Harry Dresden goodness to console them– both from Jim and from us.

Even outside of that, 2010′s timeline can be pretty hairy.  Let’s take Hero Games’ release of their Sixth Edition product as an example: the book was already in the process of being printed in August, when they ran their preorder at GenCon. So folks got the books just a couple weeks later, right? Wrong– those books have just started shipping this past week.  And all of that was based in the time it took the printer to get the books printed, and the books shipped over and through customs.  And more to the point, this is not unusual at all, so that’s a highly unpredictable several months variable in our schedule.

There’s also plenty that has to do after the text exits the editing and approval stages that will be eating the rest of 2009 and the earliest parts of 2010.  There’s money wrangling, settling on the right printer for the job, and before all that, there’s several months of book design and layout, not to mention some additional art acquisition that will need to be done.

Add all of this up, and even with us being as far along as we are today, on Halloween 2009, we’re still looking at a big chunk of time.  There might be just enough slack in it that we’ll be able to pull off a late June target, but there’s far and away no guarantee. (On the other hand, this is also the first time since our decision to stop announcing dates that we’re willing to, well, announce a date!)

But It’s Still Time For Candy After All

So that’s the trick, but we still think that being able to announce our target date publicly is a pretty good treat.  We’re going to be busy as heck in the coming months, but we’re finally seeing daylight at the end of that long tunnel, and it’s gotten us energized like never before.

In the meantime, we’re going to continue to give y’all biweekly peeks into the game’s content, just like we did with Laws of Magic, Character Types, Harry’s World, and now Old World Order.

And this is far from the last time we’ll be posting explicitly (and at length!) about how well the game is doing and how good our aim at that target is looking to be.  We love to run Evil Hat as transparently as we can, and we’ve got no reason to stop doing that now!

That said, there is something you can do to help make this a success: be noisy about your interest!  Tweet, blog, facebook, or whatever else you like to get the word out.  The less time we have to concentrate on doing that, ourselves, is the more we have to focus our attention on getting the actual thing published. And keep talking with us here, on this site in the comments, or over on the RPG forum at Jim Butcher’s boards.  Our fans are what keep us going in more ways than one!

A Note to the Media

Finally, if you have a podcast or blog and would like to interview us about the project, we’d love to talk with you! Email Ryan Macklin, Lead Project Developer, at ryanmacklin@gmail.com, and he’ll be happy to put you in touch with the team.

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  1. Whicker
    October 31st, 2009 at 00:29 | #1

    This is awesome news!!! But will you only be able to buy it if your at origins? Or will we be able to order it online at this date too? With the PDF being a download maybe? If not that’s cool, I’d drive to Cambodia to get this game in my hands the first minute I could.

  2. Eric
    October 31st, 2009 at 01:29 | #2

    Fantastic! I’m glad that you guys are progressing this well with the book. I can’t wait to get my hands on the copy! Keep up the great work, guys!

  3. Myth
    October 31st, 2009 at 01:55 | #3

    Hey! I love the instant content pre-order! I got the last copy of Hero System 6th Ed at GenCon this year (much to the dismay of someone directly behind me in line).

  4. The Unshaven
    October 31st, 2009 at 03:06 | #4

    Excellent news, Fred. Thanks, and good luck! Does the function of the Instant Content Preorder working at Origins via DVD that – pragmatically and practically – people not going to Origins can’t be involved? (Good reason to go to Origins, sadly I’m on the other side of the world, but won’t take it personally. These things happen.)

  5. October 31st, 2009 at 03:14 | #5

    I’m in the same case as The Unshaven. Is there any preorder possibility for us living far on the never-never (a.k.a. Europe for example)?

    Well, any case they are exciting news. I have a blog about RPGs and if I’m able to think some interesting questions I’ll contact Ryan for an interview.

    Selenio.

  6. Daniel
    October 31st, 2009 at 03:29 | #6

    I don’t assume I can get it on my birthday?

  7. Daniel
    October 31st, 2009 at 03:34 | #7

    Also I second the motion of European preorders. I know some people in Denmark that would love getting their hands on the copy of the game.

  8. Rel Fexive
    October 31st, 2009 at 04:44 | #8

    Another Europe (well, UK) based interest. Though this is for “nearer the release date” pre-order rather than “have to be at Origins” pre-order.

  9. Lutudarum
    October 31st, 2009 at 04:47 | #9

    I cannot remember looking forward so much to a role-playing game (and I started roleplaying in the 70s!) so it’s great to have a provisional date (rest assured we will forgive you for any delays!).
    I echo the hope that the we can preorder in Europe although that would be difficult for those of us who like to support our local friendly games shop.

  10. Chris
    October 31st, 2009 at 04:48 | #10

    Well I’m a third for European pre-order goodness too (I’m not likely to be able to get to any UK conventions either).
    I’d almost go so far as to say I’d be happy with a batch reference in the bottom left hand corner (or perhaps a selection of arcane symbols!…) and download it (drivethru rpg etc?)

  11. October 31st, 2009 at 06:19 | #11

    Columbus, here I come!

  12. fred
    October 31st, 2009 at 08:21 | #12

    If it comes to a preorder at Origins, we’ll definitely be running a preorder outside of Origins as well, though likely closely after the show rather than concurrently — it can be a nightmare to try to coordinate an online event at the same time as you’re attending a convention; I’ve tried!

    If we’re doing that, we’ll likely start a “long term” preorder via our Evil Hat Webstore, with the game showing up for preorder on IPR as we get closer to a certain ship date. This part, at least, should work just fine for non-US-based fans.

    We may be able to work out some sort of preorder arrangement with a few retail stores as well around the same time.

  13. October 31st, 2009 at 08:48 | #13

    Hoot! Hoot! I am so happy for you Fred! I know that you will have a smashing debut at Origins! My husband’s game company, Scaldcrow Games, made its first appearance there some years ago for the same reasons. Don’t forget to enter for the contest for Best New Game of the Year!

  14. Matt
    October 31st, 2009 at 09:22 | #14

    Fantastic!
    Next summer will be great!

  15. October 31st, 2009 at 12:23 | #15

    This is excellent news – can’t wait to get my hands on a copy. Just need to find some more people in the UK to play it with once it comes out :)

  16. Korrozive
    October 31st, 2009 at 19:50 | #16

    … my English only goes so far, and now I find myself unable to explain how awesome that news is.
    And you guys from Europe got it easy, you’re still neighbors compared to me down here in Brazil. :P

  17. Selenio
    November 1st, 2009 at 14:07 | #17

    Well… you’re are more of a neighbour than us technically, but yeah, I know what you mean. Luck there!

    Selenio.

  18. Selenio
    November 1st, 2009 at 14:08 | #18

    (Ooops, sorry for the double “are” on the last message)

  19. Smythe
    November 1st, 2009 at 16:45 | #19

    I’ve never made it out to Origins before but now I’ve finally got a reason that I can’t refute. I’ll be there to buy whatever you guys bring to the show. Can’t wait to get my hands on this book. Thanks for all your hard work go out to the whole team.

  20. Chris
    November 2nd, 2009 at 17:15 | #20

    Well put me down as a happy customer ;-)

  21. Sean
    November 3rd, 2009 at 20:05 | #21

    Blast it…GenCon always steals all my Summer-time spending money…now I have to find a way…maybe I can somehow enlist Toot-Toot. I need to order a pizza!! (Seriously, though, this is GREAT news! I am so psyched for this game…it’s almost like I am an impatient kid again rather than am impatient adult! Hooray for Evil Hat and Dresden!)

  22. November 4th, 2009 at 23:49 | #22

    I’m so excited for this to come out, you don’t even know! Add the fact that my birthday is in that target area (the 24th) and I’m almost giddy as a schoolgirl; no high-pitched screaming yet, though.

    I also posted about you guys in my blog (which has only about 5 posts). Basically what I said here, but a whole paragraph.

  23. Christopher
    November 24th, 2009 at 13:06 | #23

    Okay, a tentative date is good, and I *love* the PDF idea (it’s often easier for me to run via my laptop than via a book). Thank you!

    I don’t suppose you have some vague idea of the cost? I realize that small company means you will probably have to charge more, and I’d like to know how much I need to save. if you have even the *vaguest* of ideas, it would really help!

  24. fred
    November 24th, 2009 at 13:30 | #24

    @Christopher — We’re looking at full color, 400+ pages, so I’d expect at least $40 if not more.

  25. Christopher
    November 24th, 2009 at 14:27 | #25

    @fred
    Okay, I’ll shoot for having $60 set aside, just to be sure (and because the taxes in my town are insane).

    Thanks much — helps to have a target to shoot for.

    Have you considered marketing just the PDF at all? I’d go that way myself, if you made it available.

  26. fred
    November 24th, 2009 at 14:33 | #26

    @Christopher We’ll absolutely be doing just the PDF *eventually*, but probably not until the book itself is available and arriving at folks’ doorsteps at the earliest.

  27. Christopher
    November 24th, 2009 at 20:27 | #27

    @fred
    Ooooo. Difficult decision . . . . Wait and get just the PDF, or get PDF and book . . . ?

    No, hang on. Easier to let players borrow the book. Okay, I’ll get both.

    (Don’t you wish everyone around was as hard a sell as I am?)

  1. November 17th, 2009 at 14:41 | #1

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